Let’s start this section by referencing another classic tome on this subject: The 4 Hour Workweek.
The 4 Hour Workweek is a highly successful book from an author called Tim Ferris that attempts to teach people ‘Lifestyle Design’. This is essentially the process of rearranging your lifestyle so that it works for you – rather than working for the system, it means getting the system to work for you so that you have more free time and more money as well.
Chapter 1: The Challenge of Digital Marketing
Many of us got into digital marketing thinking it was going to improve our lives in major ways. You may even feel that you were ‘promised’ by internet marketing gurus that your life would suddenly be easy once you took up this line of work.
Digital marketing means working online and that in turn means working from anywhere, and without a boss. So of course, life will be easy! You can choose your own hours, you can work out of coffee shops or from beautiful locations…
And you can do it all your own way. Without someone breathing down your neck and shouting at you when you get things wrong.
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